# Beverage Categories

- [Spirits](https://docs.lexir.com/beverage-categories/spirits.md): Understand the spirits category across Europe and the UK, from route to market and premium positioning to buyer channels and growth.
- [Whisky](https://docs.lexir.com/beverage-categories/spirits/whisky.md)
- [Tequila](https://docs.lexir.com/beverage-categories/spirits/tequila.md)
- [Mezcal](https://docs.lexir.com/beverage-categories/spirits/mezcal.md)
- [Rum](https://docs.lexir.com/beverage-categories/spirits/rum.md)
- [Gin](https://docs.lexir.com/beverage-categories/spirits/gin.md)
- [Vodka](https://docs.lexir.com/beverage-categories/spirits/vodka.md)
- [Wine](https://docs.lexir.com/beverage-categories/wine.md): Explore how wine brands grow across European markets, channels, pricing tiers, and routes to market, from retail to hospitality and D2C.
- [RTDs](https://docs.lexir.com/beverage-categories/rtds.md): See how RTDs perform across convenience, retail, ecommerce, and occasion-led drinking, and what drives category growth.
- [Liqueurs, Aperitifs & Vermouth](https://docs.lexir.com/beverage-categories/liqueurs-aperitifs-and-vermouth.md): Understand how liqueurs, aperitifs, and vermouth grow across hospitality, cocktail culture, specialist retail, and premium positioning.
- [Low & No Alcohol](https://docs.lexir.com/beverage-categories/low-and-no-alcohol.md): Explore the low and no alcohol category across Europe, including consumer demand, channel fit, positioning, and brand growth.


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