# How Lexir Works

- [What is Lexir?](https://docs.lexir.com/how-lexir-works/what-is-lexir.md): Lexir makes it possible for alcohol  beverage brands to sell directly across Europe and the UK with more control over pricing, stock, channels, and route to market.
- [How Lexir Works](https://docs.lexir.com/how-lexir-works/how-lexir-works.md): Learn how Lexir combines market access, stock, sales channels, operations, analytics, and payouts in one connected platform.
- [Getting Started](https://docs.lexir.com/how-lexir-works/getting-started.md): Understand the Lexir launch process, from discovery and launch planning to stock movement, setup, and going live in new markets.
- [Selling With Lexir](https://docs.lexir.com/how-lexir-works/selling-with-lexir.md): See how alcohol brands sell with Lexir across D2C, B2C, and B2B channels, buyer types and markets.
- [Analytics & Payouts](https://docs.lexir.com/how-lexir-works/analytics-and-payouts.md): Track sales performance, margin visibility, and monthly payouts with Lexir analytics and reporting across active markets.


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