# How Lexir Works Lexir gives brands a way to sell directly across the markets they choose while managing the whole setup through one connected operating model. Brands choose where they want to sell, what products they want to place in each market, and how much stock they want to send. From there, Lexir provides the infrastructure, app, and operating support needed to turn that setup into live sales.
### Choose markets, products, and stock Brands start by choosing the market or markets they want to sell in. They then decide which products to place in each market and how much stock to send into those markets. ### Choose the subscription plan To use the service, brands choose the subscription plan that fits their needs. This defines the service setup around the scale, market scope, and operating model the brand wants to run. ### Send stock and begin selling Once the setup is in place, brands send stock into the chosen market or markets and go live. From there, Lexir supports the direct sales activity behind that setup. ### Manage everything through the app The app is where brands manage the commercial and operating side of the model. That can include: * products and pricing * sales-channel integrations * sales and analytics * payout reports * sales rep integrations * sales resources * stock movements when stock runs low ### Operate with infrastructure and support behind you Brands do not just gain access to the app. They also gain access to the infrastructure and support behind it. That includes the existing operating structure, guidance from Lexir, and the commercial and distribution layer needed to keep the model running. ### Receive payouts and reporting As sales come through, brands receive monthly payouts and payout reports. That gives brands both the commercial result and the reporting behind it, in a structure that makes ongoing sales activity easier to track and manage. ### How Lexir Works How Lexir works is built around a simple principle: brands choose the markets, products, and setup they want, and Lexir provides the app, infrastructure, and support needed to sell directly with control. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.lexir.com/how-lexir-works/how-lexir-works.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.