# B2C Distribution B2C distribution means selling alcoholic products directly to consumers through consumer-facing sales channels. In the Lexir context, B2C is the easiest way to get products online and start selling to consumers without needing to build the full operating setup independently.
### What B2C distribution means in alcohol B2C alcohol distribution means consumer sales, but not necessarily through the brand’s own independent storefront. It can include selling through Lexir Shop or through online marketplaces, while routing the operational side of those orders through Lexir. This makes B2C a practical route for brands that want a simple and effective way to reach consumers while keeping pricing control and avoiding unnecessary setup friction. ### How this model works In a B2C model, the brand sells products to consumers through consumer-facing channels supported by Lexir. That can include: * selling through Lexir Shop * selling through online marketplaces * routing B2C orders through Lexir’s operational structure This gives the brand a clear route to online consumer sales while maintaining control over pricing and promotional choices. ### Key requirements and challenges B2C alcohol distribution still carries real operational and compliance requirements. That includes: * compliant consumer order handling * fulfilment and delivery coordination * customer support * price management * discount flexibility * operational routing across consumer sales channels The challenge is to make consumer sales easy without losing structure, reliability, or control. ### How Lexir enables it Lexir makes B2C distribution easy to launch and easy to manage. Brands can sell on Lexir Shop, set the pricing they want, and keep the flexibility to run discounts. They can also sell through online marketplaces and route those orders through Lexir. That makes B2C the easiest route to online consumer sales for brands that want to get products online quickly while keeping control over pricing and order flow. ### Why brands use it Brands use B2C distribution because it gives them the fastest and simplest route to online consumer sales. It allows them to: * get products online faster * sell to consumers without building everything from scratch * keep control over pricing * keep flexibility around discounts and promotions * route consumer orders through one operational structure ### B2C distribution with Lexir B2C distribution with Lexir means using Lexir Shop, marketplaces, and Lexir’s operational infrastructure to get products online quickly while keeping pricing control and consumer order flow manageable. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.lexir.com/operations/distribution/b2c-distribution.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.