> For the complete documentation index, see [llms.txt](https://docs.lexir.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.lexir.com/operations/importing-alcohol.md). # Importing Alcohol ## Importing alcohol Lexir helps alcohol brands import into new markets by providing the importer structure needed to bring stock into a market. That means brands can land stock in-market, clear it correctly, move it into bonded storage, and prepare it for sale without a tradtional importer and without needing to build the full setup independently. It also gives brands more flexibility over what happens once stock has landed.

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### Operational value * supports market entry without building a local import structure from scratch * connects inbound shipments with importer-of-record setup, customs clearance, and in-market stockholding * turns international stock movement into stock that is ready for sale, fulfilment, or distribution ### When brands use Lexir for importing * entering a new country without their own importer setup * shipping stock into the EU or UK and needing compliant in-market receipt and storage * creating an in-market stock hub that supports ongoing sales ### With Lexir * Lexir is the importer of record * Lexir receives imported goods into excise bonded storage * Lexir advises on importing requirements, labelling, regulations, and practical market-entry setup * Lexir works with logistics partners to coordinate transport and customs clearance for stock moves ### What matters in practice * alcohol imports work smoothly when documentation, labels, and market setup are correct before shipment, and Lexir helps brands prepare for this * customs clearance is a key part of the import process and needs to be arranged before shipment; Lexir works with customs agents across different markets to support this * importing through Lexir gives brands a more flexible base for what happens next, whether stock is stored, cleared, fulfilled, distributed, or sold