🏷 Labelling Guide

We aim to assist our brand partners with a smooth and efficient launch in new markets. While this document is meant to offer guidance, labeling is ultimately the responsibility of the brand.

There are a number of standard requirements for alcohol labeling that may include any of the following:

• Name and address of the producer

• Country of origin

• Quantity of product (e.g. 33cl or 750ml)

• Alcoholic Strength by Volume (this format: xx.x% VOL)

• Pictogram of a pregnant woman with the line through it

• Recycling pictogram

• Drunk driving pictogram

• Alcohol units

• underage pictogram

• ingredient list

• Calorie and/or sugar content

• Allergen warning

• Written government warning (such as surgeon general’s)

• Use by date

Country Specific Guides

🇪🇺 Labelling: EU

🇬🇧 Labelling: UK