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🏷 Labelling Guide

We aim to assist our brand partners with a smooth and efficient launch in new markets. While this document is meant to offer guidance, labeling is ultimately the responsibility of the brand.
There are a number of standard requirements for alcohol labeling that may include any of the following:
  • Name and address of the producer
  • Country of origin
  • Quantity of product (e.g. 33cl or 750ml)
  • Alcoholic Strength by Volume (this format: xx.x% VOL)
  • Pictogram of a pregnant woman with the line through it
  • Recycling pictogram
  • Drunk driving pictogram
  • ​Alcohol units​
  • underage pictogram
  • ingredient list
  • Calorie and/or sugar content
  • Allergen warning
  • Written government warning (such as surgeon general’s)
  • Use by date

Country Specific Guides

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